THE FLAUM PARTNERS PRACTICE

We exist to drive our clients’ products beyond expectations.

We create brand-driver ideas that are both transformational and executable.

We believe that profit inevitably follows great work, so we focus single-mindedly on providing breakthrough strategies and tactics that power brand revenue.

We challenge ourselves, every day, to do our jobs better than they’ve ever been done before.

That’s the Flaum Partners Practice.
What to do when
the economy gives
you lemons
 

The essence of leadership from this best-selling book by Sander A. Flaum and Jonathon A. Flaum

"May this book serve as a guidepost to a life of leadership in which the mission is always about something bigger-something further out there beyond the horizon."
~ John H. Glenn, former American astronaut

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The 100-Mile Walk »
   

A no-fail way to conquer everyone’s least favorite task, in this easy to read book by Cary Lemkowitz

"An Audience of Cowards: The Simple Secret to Public Speaking explains the universal relationship between audiences and speakers and gets to the heart of what audiences really feel. You'll learn to overcome your fear and improve your speaking skills dramatically-and more quickly than you imagined possible."
~Amazon

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News & Publications

MULTITASKING HAS HAD ITS FIFTEEN MINUTES OF FAME
February 2010
By: Sander A. Flaum in Med Ad News
When President Obama took office in January of last year, he won early praise for taking on a variety of hot-button issues during his first days on the job. He ordered the closure of the American prison at Guantanamo Bay. He drew up new regulations for financial companies. He issued a climate change agenda and committed to healthcare reform. He proposed new rules for lobbying in Washington. And he held six meetings with his economic team in his first days on the job.
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READ, WATCH, LISTEN!
January 2010
By: Sander A. Flaum in Med Ad News
Inventive thinking has always been the price of entry into the big leagues of business, but now more leaders are beginning to realize that developing new methods of raising revenue or controlling costs is what separates top-tier businesses from mediocre ones.
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THE DISRUPTIVE INNOVATOR
December 2009
By: Sander A. Flaum in Med Ad News
When we think about innovators who have changed their fields, we tend to focus on the leaders of older, established companies who pushed through big changes such as Steve Jobs and Bill Gates. Too often, we overlook the pharmaceutical sector, forgetting the accomplishments of some truly imaginative leaders. One of those leaders is Fred Hassan, the chairman and chief executive of Schering-Plough, which is merging with Merck.
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TIME TO TAKE SOME RISKS
November 2009
By: Sander A. Flaum in Pharmaceutical Executive
The economy is turning around; leaders need to position their companies now for the market bounce.
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STRENGTHENING BRAND AMERICA
An Expert Interview with Sander Flaum - Strategic Marketing Expert 
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STOP THE “HARD STOP”
October 2009
By: Sander A. Flaum in Pharmaceutical Executive
Leaders manage their time and focus their resources by limiting unwanted interruptions.
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UPCLOSE WITH SANDER FLAUM, CEO OF FLAUM PARTNERS
August 2009
By: Paula Silverman in PM360
After decades of experience as a product manager and, eventually, Marketing Director at Lederle Laboratories, this industry veteran rose to become chairman of pharmaceutical advertising agency Euro RSCG Life. In total, he has directed more than 70 product launches and restagings. PM360 recently spoke with Sander Flaum about what young product managers must do to rise through the corporate ranks, the subject of his next book, due out this fall.
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LEMONADE 101
August 2009
By: Sander A. Flaum in Pharmaceutical Executive
Business schools must prepare students for the post-recession economy, not teach them principles applicable to 2003.
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TIME TO CREATE
July 2009
By: Sander A. Flaum in Pharmaceutical Executive
Too many people think of creativity as a mystic flash of inspiration. It’s also hard work that needs to be built into every leader’s professional life.
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