About Flaum Consulting

The scenario: Your team is full of smart, hard working people. Yet, despite internal brainstorming, they haven’t produced the fresh ideas needed to break ahead in the market. In this one-day, offsite seminar, we bring brand leaders together and help unleash their talents with strikingly productive results. We reach out beyond marketing to all departments that touch your brand. The result is a tight, executable plan for rapid marketplace deployment that your team will embrace with a real sense of ownership.

It’s a cold, hard world out there. Unless you’re introducing a new, breakthrough product, every share point of growth will have to be pried away from your competition. That means you have to know their products and personnel as well as you know your own. You have to understand their strengths and find new ways to take strategic advantage of their weaknesses.

That’s what Flaum Consulting War Games is all about. Based on the US Army model, our proprietary methodology enables you to virtually walk in your competitors’ shoes. Your team will participate in a series of strategic exercises that will help them uncover unexpected competitive threats and opportunities. We will help you thoroughly analyze the outcomes and utilize them to develop programs that will yield your competitive advantage.

Launching a new product? A new indication? A new strategy? The stakes are too high for failure to be an option. That’s why TestFlight is invaluable. Flaum Consulting will assemble a platinum-ribbon panel of marketers in your therapeutic category. You submit your plans to them along with all available research. They will return with a carefully considered, comprehensive critique of your plan. They won’t pull punches or leave any detail unquestioned—you may even crash and burn at first. But once your TestFlight is successful, real marketplace success is assured.

There really is a place for dreams in business. In fact, understanding what your key people dream for your company is vital when planning for the future. This two-day event captures those dreams and begins the process of converting them into the reality of what the company can be. In an off-site setting, your CEO, his/her direct reports, and all division heads—as well as your directors of HR, Legal, Regulatory, and Investor Relations—are led through a team-building program that focuses on strategic planning and tactical execution for the upcoming three years. The team will emerge with an executable plan designed to make dreams come true—and to help your company jump the revenue curve.

There is copious evidence that innovation in business drives revenue and profit growth. Nevertheless, infusing innovative thinking into the everyday life of a complex enterprise like a pharmaceutical company is an enormous challenge. That’s why Flaum Partners created ThinkLab™, a proven process that will permanently elevate the role of innovation in your company.

The program works by tapping into the underutilized creative potential of your employees. Individually or in teams, they are invited to submit creative business ideas to an online, intranet community. Ideas are screened by a committee of employees, with the top candidates then voted on by all employees. The company provides expertise that the innovator(s) may need to develop the idea; for example, how to write a business plan, legal advice, medical evaluation, financial projections. The final ideas (and their funding) are approved by a management committee. The objective is to actually bring the best ideas to fruition and turn them into profit streams.

Flaum Partners makes the program easy to execute.

1. We interview a cross-section of stakeholders and customize the program for your company.
2. We work with your internal committee (comprised of an interdisciplinary group of junior managers whom management identifies as "rising stars") to implement the program.
3. We coordinate with your IT resources to design and implement the intranet framework for the program—ThinkLab™ home page, submission form, idea viewing and voting mechanism, etc. FPI will recommend an appropriate digital partner, if one is needed.
4. We design a proprietary logo and branding elements for the program.
5. We provide new, custom creative materials (posters, banner ads, tent cards, e-blasts, etc.) to announce and promote the program to your employees.

ThinkLab™ is meant to be an ongoing, vibrant part of your company culture. Key metrics will be the number and quality of ideas that come to fruition, the ROIs they produce, and the atmosphere of creativity and entrepreneurship that is engendered among employees. The breakthrough thinking that results from ThinkLab™, on a regular basis, will lead to years of bottom-line growth.

This intensive, two-hour, interactive workshop is one of our most efficient and effective offerings, designed to cultivate leadership skills in up-and-coming executives. Content is based on Sander A. Flaum's book, The 100-Mile Walk: A Father and Son on a Quest to Find the Essence of Leadership, combined with lessons from great CEOs who have spoken at the Fordham Graduate School of Business Leadership Forum, which Sander chairs.

Agency people love meeting with clients who are smart, confident, and have clear opinions—even when those clients are tough on them. But although brand people are consistently in the position of having to judge agency work and give direction, they may have received little training in those tasks.

In a one-day intensive program, Agency Academy™ will help your team better evaluate their agency’s strategy, execution, production, and prices, and give them the tools to guide the agency’s work. The Agency Academy curriculum is custom tailored to the needs of your team.

Pharmaceutical industry people are often called upon to address large groups that would give pause to even seasoned speakers. Sales representatives, other employees, and industry groups are just some of the important audiences who are critical to success. Because of this, Flaum Consulting offers speech writing and speaker coaching by Cary Lemkowitz. Cary is author of the popular book, An Audience of Cowards—The Simple Secret to Public Speaking. His clear, focused writing and speaker tips have helped our clients achieve great results in a wide variety of settings.